Helping a Canberra fintech double qualified pipeline in one quarter.
Rebuilt the marketing site on Next.js and ran a full-funnel paid program that took qualified pipeline from $410K to $920K in 90 days.
Skylark
Web build, paid acquisition, SEO foundation, lifecycle email.
2.2×
Qualified pipeline
−42%
Cost per MQL
98
Lighthouse score
What we were hired to fix.
Skylark was scaling a B2B payments product but their site read like a 2019 consumer fintech. Sales was sourcing 90% of pipeline themselves; the brand wasn't doing the work it should.
The work we did.
Rebuilt on Next.js with a content model tuned for the four buyer personas. Launched paid search and LinkedIn against the three highest-intent segments. Stood up a six-touch nurture sequence for everyone who hit pricing without converting.
Where it landed.
Inbound pipeline doubled inside one quarter. Cost per MQL fell 42%. The brand finally looked like the category leader the product already was.