SEO program that turned an unknown SaaS into a category answer.

Topical authority build for a data analytics SaaS — from 200 to 28,000 monthly organic sessions in nine months.

Polaris Analytics

Topical SEO program, site rebuild, content production.

140×

Organic sessions

#1-3

Rank for category terms

62%

Trial signups from organic

Problem

What we were hired to fix.

A category-defining product with zero share of voice in search. Their competitors owned every commercial query.

Approach

The work we did.

Mapped the full topical territory, prioritised the two clusters where the SERP looked beatable, and shipped 60 deeply researched pages over nine months.

Outcome

Where it landed.

Organic sessions grew 140× from a low base. Top-three rankings across the category's most valuable commercial queries. Organic is now the largest source of trial signups.

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