Launching a new outdoor brand with a story you can feel.

Naming, brand and a launch site that hit 12K newsletter signups in the first month and sold out the first product drop in 11 days.

Trailline

Naming, brand system, launch site, paid social.

12K

Signups, month 1

11 days

First drop sold out

4.6×

ROAS at launch

Problem

What we were hired to fix.

A founder with a great product, no name, no brand and a competitive category with crowded shelves.

Approach

Six-week naming sprint, identity built around an honest field-tested feel, and a launch site designed for one job: convert curious into customer.

Outcome

Sold-out first drop, a waitlist worth three months of revenue and a brand that retailers came asking for, not the other way around.

SEO program that turned an unknown SaaS into a category answer.